Schema & Entity Optimization
Make your brand a clear, verifiable entity
Answer engines think in entities: companies, people, products and places linked by facts. If those facts about you are missing or inconsistent, they hesitate to name you.
Quick answer
What is entity optimization?
Entity optimization makes sure search engines and AI models recognize your brand as one distinct, well-described thing. It uses JSON-LD schema on your site, sameAs links to official profiles, consistent facts across directories, and listings in knowledge bases like Wikidata, so engines can confirm who you are before recommending you.
Confused engines play it safe
If your company name is shared with another business, your address differs between Google and LinkedIn, and your homepage never states what you sell in plain terms, a model cannot be confident about you.
When an engine is unsure, it names the competitor whose facts line up instead. That is not a ranking problem you can fix with more keywords.
Structured data and entity work give engines a clean, consistent record to rely on.
What you get
What's included in Schema & Entity
Schema architecture
A site-wide plan of which schema types go where: Organization, LocalBusiness, Service, Product, FAQPage, Article, Person and BreadcrumbList.
JSON-LD implementation
Valid markup built into your templates, tested in Google Rich Results Test and the Schema.org validator, and connected with @id references.
sameAs profile linking
Your Organization schema linked to LinkedIn, Crunchbase, YouTube, G2 and other official profiles so engines can join the dots.
Wikidata and knowledge bases
Where you meet notability rules, we create or correct Wikidata items with cited facts. We never write promotional Wikipedia pages.
Name, address, phone cleanup
Business details aligned across Google Business Profile, Apple Business Connect, Bing Places and key directories.
Author and expert entities
Person schema and profile pages for your experts, linking their credentials and publications to the content they write.
Process
How we run it
8+
schema types connected across your site
1
source of truth for brand facts
0
validation errors at handover
- 01
Inventory
Collect every fact about your brand as it appears across the web today.
- 02
Define
Agree one source of truth for names, categories, locations and people.
- 03
Mark up
Ship connected JSON-LD across templates and validate it.
- 04
Propagate
Update external profiles and knowledge bases to match.
Where do you stand today?
Run the free audit before we talk. It shows the gaps this service fixes.
“Most agencies sent us dashboards. ZEPREACH sent us a task board and then actually did the tasks. I can open the workspace any morning and see what changed on our site and why.”
FAQ
Schema & Entity: common questions
Straight answers. If yours is not here, ask us on a call and we will add it.
Does schema markup help with ChatGPT?
Indirectly, yes. ChatGPT and other models do not read schema the way Google does, but structured data feeds the search indexes and knowledge graphs they draw on. Clear JSON-LD also forces you to state facts precisely on the page, which helps every engine.
What is sameAs and why does it matter?
sameAs is a schema property that lists the official profiles belonging to your organization or a person. It tells engines that your LinkedIn page, Crunchbase entry and website describe the same entity, which removes doubt when names are similar or common.
Do we need a Wikipedia page?
No, and you cannot simply create one about yourself. Wikipedia has strict notability and conflict-of-interest rules. Wikidata has lower barriers and is widely used by search engines. We focus on Wikidata and on earning the independent coverage that real notability needs.
Which schema types matter most for AI answers?
Organization or LocalBusiness comes first, because it defines who you are. After that, Service or Product for what you sell, FAQPage and HowTo for answer content, and Person for authors. The right mix depends on your business model and page types.
Can you add schema to Shopify, Webflow or WordPress?
Yes. We work with theme files, custom code embeds, tag managers and plugins like Yoast or Rank Math where they fit. When a platform outputs poor default schema, we replace it rather than layering duplicates on top.
Related services
Free AEO score
Find out what AI says about you.
Run the free AEO score on your site. You will see which engines can read you, what is missing, and what to fix first.
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