Generative Engine Optimization
Shape what generative AI says about your brand
GEO is about the story a model tells when someone asks about your category. We work on the sources it learns from and the pages it reads live.
Quick answer
What is generative engine optimization?
Generative engine optimization (GEO) improves how often and how accurately large language models mention your brand in generated answers. It combines content built for citation, consistent entity data across the web, and presence on the third-party sources that models trust, such as reviews, forums and industry publications.
Models describe you from what they find, not what you intended
Ask Gemini to compare you with your two closest competitors. The answer is often a mix of an old pricing page, a Reddit thread from three years ago and a review site you forgot existed.
That description reaches buyers at the exact moment they are deciding. If it is thin, outdated or wrong, they move on without telling you why.
GEO fixes the inputs. We make the facts about your company easy to find, consistent everywhere, and backed by sources that models already rely on.
What you get
What's included in GEO
Brand narrative audit
We ask each major model how it describes you, your pricing and your competitors, and flag every claim that is wrong or missing.
Source influence map
For your category we list the domains models cite most, from G2 and Capterra to niche forums, and rank them by how much they move answers.
Citation-ready assets
Original data, comparison tables, pricing explainers and glossaries written so a model can quote one clean sentence with your name in it.
Consistent entity facts
Founding year, headquarters, product names and categories aligned across your site, LinkedIn, Crunchbase, Wikidata and directories.
Community presence
Helpful, disclosed participation on Reddit, Quora and industry communities where real buyers ask for recommendations.
Share-of-voice tracking
A recurring set of prompts measures how often you are named versus competitors, and how the description of your brand changes.
Process
How we run it
100+
buyer prompts in a typical tracking set
5
models checked for brand accuracy
Weekly
share-of-voice snapshots
- 01
Listen
We record how every major model talks about you and your category today, word for word.
- 02
Correct
We fix inaccurate facts at the source, starting with your own site and the profiles models read most.
- 03
Seed
We publish and place content on the domains that shape answers in your space.
- 04
Measure
Share of voice and sentiment are tracked prompt by prompt, so you see which moves worked.
Where do you stand today?
Run the free audit before we talk. It shows the gaps this service fixes.
“Most agencies sent us dashboards. ZEPREACH sent us a task board and then actually did the tasks. I can open the workspace any morning and see what changed on our site and why.”
FAQ
GEO: common questions
Straight answers. If yours is not here, ask us on a call and we will add it.
What is the difference between GEO and AEO?
They describe the same goal from two angles. AEO usually refers to getting your content selected as the answer, while GEO focuses on how generative models mention and describe your brand. In practice we run them as one program, because the same fixes improve both.
Can you change what ChatGPT already knows about us?
You can influence it, not edit it directly. Models answer from training data and from live web results. We fix the live sources first, because changes there show up fastest, and we build the third-party presence that later training runs will pick up.
Does GEO require publishing on Reddit?
Not always, but forums are cited heavily for recommendation questions. When Reddit matters in your category, we take part openly and usefully, with clear disclosure. We never use fake accounts or planted reviews, because they get removed and can damage trust in your brand.
How do you measure GEO results?
We measure share of voice: the percentage of tracked prompts where your brand is named, broken down by engine and topic. We also log how you are described and which sources were cited, so you can see why the answer changed, not only that it did.
Is GEO worth it for a small company?
Often more than for large ones. Big brands get mentioned by default. A smaller company with clear positioning, good reviews and specific content can win niche questions like "best payroll tool for UK charities" that a market leader never bothered to answer.
Related services
Free AEO score
Find out what AI says about you.
Run the free AEO score on your site. You will see which engines can read you, what is missing, and what to fix first.
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