ChatGPT Optimization
Be the brand ChatGPT recommends
ChatGPT is now where many buyers start their research. We make your site readable for OpenAI crawlers and give the model good reasons to name you.
Quick answer
How do you get recommended by ChatGPT?
To get recommended by ChatGPT, let OpenAI crawlers read your site, publish pages that answer buyer questions directly, keep your brand facts consistent across the web, and earn mentions on sites ChatGPT search cites, such as review platforms, comparison articles and active forums. It searches the web live for most commercial questions.
Many sites block ChatGPT without knowing it
We regularly find robots.txt rules, firewall settings or CDN bot protection that stop OAI-SearchBot and ChatGPT-User from fetching pages. The site works fine for people and is invisible to the model.
Others are readable but say little. A homepage that talks about "solutions" and "innovation" gives ChatGPT nothing it can repeat to a buyer who asked a specific question.
The fix is part technical and part editorial. Both halves are needed before ChatGPT will put you in a shortlist.
What you get
What's included in ChatGPT
OpenAI bot access check
We test GPTBot, OAI-SearchBot and ChatGPT-User against your robots.txt, Cloudflare or Akamai rules and server logs, then fix what blocks them.
ChatGPT prompt panel
A fixed set of prompts, from "best X for Y" to "X vs Y", run repeatedly so you can see your mention rate rather than one lucky answer.
Bing index health
ChatGPT search draws on Bing results. We verify your site in Bing Webmaster Tools, submit sitemaps and fix indexing gaps.
Comparison and alternative pages
Honest "X vs Y" and "alternatives to Z" pages with real tables, because these are the pages ChatGPT reaches for on shortlist questions.
Shopping and product data
For e-commerce, clean Product schema, pricing and availability so product answers show your items with accurate details.
Referral traffic tracking
We set up analytics to separate visits from chatgpt.com so you can see what the channel is worth in sessions and leads.
Process
How we run it
3
OpenAI crawlers verified on your site
50+
ChatGPT prompts in your tracking panel
1
analytics view for ChatGPT referral traffic
- 01
Unblock
Confirm OpenAI crawlers and Bing can reach and render every important page.
- 02
Answer
Rewrite and add pages that respond to the exact prompts your buyers use.
- 03
Corroborate
Get your brand into the reviews and articles ChatGPT cites alongside your site.
- 04
Track
Run the prompt panel every week and report mentions, position in the answer and cited URLs.
Where do you stand today?
Run the free audit before we talk. It shows the gaps this service fixes.
“Most agencies sent us dashboards. ZEPREACH sent us a task board and then actually did the tasks. I can open the workspace any morning and see what changed on our site and why.”
FAQ
ChatGPT: common questions
Straight answers. If yours is not here, ask us on a call and we will add it.
Should we block GPTBot?
Usually not, if you want to be recommended. GPTBot gathers training data, while OAI-SearchBot powers ChatGPT search results. Some publishers block training but allow search. We help you choose the right rule per bot instead of blocking or allowing everything by default.
Does ChatGPT use Google results?
ChatGPT search relies mainly on its own crawler and Bing, plus partner data, rather than Google. That is why we check Bing indexing on every account. A page that ranks well on Google but is missing from Bing can be skipped entirely by ChatGPT.
Why does ChatGPT give a different answer each time?
Because generated answers vary by wording, location, conversation history and the sources found at that moment. One screenshot proves little. We run each prompt many times and report a mention rate, which is the only fair way to measure visibility in ChatGPT.
Can ChatGPT send real traffic and leads?
Yes. ChatGPT links to its sources, and visitors who arrive have usually already read a summary of you, so they tend to be further along. We tag that traffic separately so you can judge it on leads and revenue, not only sessions.
Is paying for ChatGPT ads an alternative?
Ads and organic recommendations do different jobs. Paid placements are labeled and bought, while organic mentions come from what the model finds credible. Being recommended organically builds trust that an ad cannot, and the two can run side by side once ads are available in your market.
Related services
Free AEO score
Find out what AI says about you.
Run the free AEO score on your site. You will see which engines can read you, what is missing, and what to fix first.
Prefer a human? Book a 30-minute strategy call