AI Visibility Audit
Find out exactly why AI skips your brand
Our free score gives you the headline. The full audit gives you the reasons, the competitors who are winning, and a fix list in priority order.
Quick answer
What is an AI visibility audit?
An AI visibility audit measures how often AI answer engines mention your brand for the questions your buyers ask, and explains why. It reviews crawler access, structured data, content structure, entity consistency and third-party citations, then ranks the fixes by expected impact so your team knows what to do first.
You cannot fix what nobody has measured
Most marketing teams have no idea how they appear in AI answers. Search Console does not report it, and a few manual ChatGPT checks are not a sample.
Meanwhile competitors may be named in every answer for your main category, simply because they have more reviews, cleaner schema or one good comparison page.
The audit replaces guesswork with a baseline you can measure progress against, and gives your team a clear starting point.
What you get
What's included in AI Audit
Prompt visibility baseline
Up to 100 buyer prompts run across six engines, showing your mention rate, position in the answer and the competitors named instead.
Technical readiness review
Crawler rules, rendering, page speed, indexing in Google and Bing, sitemaps, canonicals and llms.txt, checked page by page.
Structured data inventory
Every schema type on the site, its errors, and the missing types that would help engines understand your offer.
Content answerability score
Your top pages graded on whether they answer real questions directly, with examples of passages to rewrite.
Citation source analysis
The review sites, directories, forums and publications engines cite in your space, and where you are absent.
Prioritized roadmap
A 90-day plan ranking every fix by impact and effort, written as tickets your developers and writers can pick up.
Process
How we run it
10 days
from kickoff to final audit
6
answer engines in the visibility baseline
90-day
roadmap ranked by impact and effort
- 01
Scope
Agree on markets, competitors and the buyer questions that matter to revenue.
- 02
Collect
Run prompt tests, crawl the site and pull Search Console and Bing data.
- 03
Analyze
Find the patterns behind who gets cited and why you do not.
- 04
Present
Walk your team through findings on a call and hand over the roadmap.
Where do you stand today?
Run the free audit before we talk. It shows the gaps this service fixes.
“Most agencies sent us dashboards. ZEPREACH sent us a task board and then actually did the tasks. I can open the workspace any morning and see what changed on our site and why.”
FAQ
AI Audit: common questions
Straight answers. If yours is not here, ask us on a call and we will add it.
How is the paid audit different from the free AI score?
The free score checks one URL for technical and content signals in under a minute. The full audit tests your real buyer questions across six engines, compares you with named competitors, reviews the whole site and off-site sources, and ends with a prioritized roadmap and a walkthrough call.
What do you need from us to run the audit?
Read access to Google Search Console and, if you have it, Bing Webmaster Tools and analytics. We also ask for your main competitors and a list of the questions your sales team hears most. Access is shared through your encrypted client dashboard, never by email.
Can our in-house team carry out the fixes?
Yes. The roadmap is written so an in-house marketer and developer can act on it without us. Many clients do the technical fixes themselves and hire us for content and citation work, which needs more ongoing effort.
How often should we repeat the audit?
Every six months is sensible for most brands, or after a site migration, rebrand or major product launch. AI engines change how they choose sources often, so a baseline older than a year is not a reliable guide anymore.
Do you audit competitors too?
Yes, at the level that matters. We look at why the brands named in your category are getting cited: their content structure, schema, reviews and mentions. We do not access their systems; everything comes from public pages and AI answers.
Related services
Free AEO score
Find out what AI says about you.
Run the free AEO score on your site. You will see which engines can read you, what is missing, and what to fix first.
Prefer a human? Book a 30-minute strategy call